Palace Theater Annual Report - 2021

I have been responsible for the Palace Theater Annual Reports since 2018. Previously, the reports were outsourced to an agency, whose design style was often busy and chaotic with multiple revisions requested. By bringing the work in-house, I was able to streamline the look and keep it consistent with the Palace Theater branding and colors.

The cover concept was conceived and directed by me. Without much activity in the building over the past fiscal year due to the COVID-19 pandemic, the Palace Theater had no headline programming to feature on the cover. Instead, I proposed using a theme of gratitude for this year’s Annual Report cover, with volunteers and staff applauding all of the donors who continued to support the theater, despite the stage being dark.

The Annual Report is also now interactive and designed to be viewed as a PDF online, rather than printed and mailed to our donors. This was a cost-saving measure, but also enabled the theater to link sponsors logos to their websites, as well as link certain sections in the report to our own fundraising webpages.